NR Hair Tonic

Media Strategy Design

YEAR

2020

OUTPUT

A4 Brochure
Banner
Online Store Pop Up Ads
Instagram Story Ads

It's a Beauty Product !

This is my final project to complete the Visual Communication Design 2 Course. The project is about analyzing daily product that most people use everyday and it has to be a product for the opposite gender. So, I choose NR Hair Tonic because my sister and my mother are using it. I started this project by collecting data research which include product knowledge, competitor research, market segmentation, consumer insight, define the communication message and then choosing the right media to use based on data research.

DISCLAIMER
This project was made for learning and education purposes only.

Stays clean,
even though it's busy.

Based on my research, I found that some people, especially career women tend to ignore their appearance because they don't have time to take care of it. If they want a treatment, then it will take a lot of time which they don't have. NR Hair Tonic offers a simple approach to keep them look clean and fresh while busy. It's saving a lot of time for them.